Goals & Fit
Agree on goals and confirm we’re the right match.
Scope & Plan
Define priorities, setup, and the path forward.
Kickoff
Teams align, tools connect, and execution begins.
// Hospitality & Travel
Capacity filled by loyalty, not discounts
We design revenue systems that connect demand, bookings, and guest data to drive direct bookings, on-property spend, and repeat stays.
// Brands we've teamed up with
Scaled paid ads and built their CRM
Transformed their digital strategy
Largest digitally led pipeline ever
Closed 3 projects at 40% lower CPA
Sales & Service foundation in HubSpot
Strengthen their digital position in the category
Increased outbound efficiency with 65%
Decreased cost per qualified lead with 70%
Broke the world record several times in largest webinar
// Challenges
Why start from zero every season?
Capacity must fill every day, but guest data is fragmented across systems and decisions become reactive - so discounts end up doing the work. Without a clear view of demand, pricing, and guest behavior, teams optimize for short-term fill instead of long-term value.
// Results
When the system works
Direct bookings grow, OTA dependence drops, and capacity fills earlier at healthier rates. Guest data from PMS, booking engines, and loyalty programmes flows into one view, so you can target the right segments with the right offer at the right moment. On-property and onboard spend increases as journeys are personalised before, during, and after each stay or sailing. Seasonality stops feeling like a reset button as revenue becomes more stable, predictable, and easier to grow year after year.
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// TESTIMONIALS
What do our clients say?
Sales & Service foundation in HubSpot
"Profound North supported us in designing and implementing HubSpot from the ground up across Sales and Service."
Tina Taki
Head of Commercial Operations - Impulso
Transformed their digital strategy
"Their ability to bring commercial structure, while still improving creative and campaign execution, has made our marketing efforts more focused and more effective."
Gustav Balschmidt
Digital Campaign Lead - Novonesis
Decreased cost per qualified lead with 70%
"In the first months, we reduced cost per qualified lead by about 70% while scaling volume, and we entered the strongest paid period we’ve had for qualified pipeline and sales."
Jenna Holcombe
Co-founder & Chief Brand Officer - Centra
Scaled paid ads and built their CRM
"Profound North has been instrumental in building our commercial engine from the ground up."
Mette Bertelsen
Head of Group MarCom - Go Nordic Cruiseline
// Process
From first call to kickoff
Simple steps, clear ownership, and momentum from the start.
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// Clarity
FAQs
What to expect across setup, measurement, and accountability.
What’s the difference between our growth architecture approach and a traditional marketing approach?
Traditional marketing focuses on channels and campaigns. Growth architecture focuses on systems. We connect data, tools, and teams so your growth engine compounds - across acquisition, retention, and expansion. When the systems are in place, we fuel the channels to scale smarter and faster.
When does it make sense to work with Profound North?
When your product-market fit is solid and you’re ready to scale sustainably. Whether you’re building go-to-market momentum or an enterprise aligning global teams, we help design the systems that power predictable growth.
How does a collaboration work?
Every collaboration begins with clarity. We analyze your current position, future direction, and the dynamics of your go-to-market motion. With that insight, we architect a tailored growth plan - then align your teams to execute, scale, and sustain results.
How long should a collaboration with Profound North take?
Most partnerships run for 12 months or more. Growth requires iteration - each month builds on the last. Some clients engage us long-term as an embedded partner, while others bring us in for focused projects to accelerate their in-house team.
What is your pricing?
We work on a fixed monthly rate that covers the full scope of expertise, execution, and reporting you need. No hourly fees, no surprise add-ons - just transparent pricing that scales with your goals.
How quickly can we get started working together?
We typically take a few weeks to assemble the right team and build a plan. But if timing is tight, we can often start within a week to keep your momentum moving.
Need help solving your challenges?
Let's have a short conversation to get to know you’re challenges and how we might be able to help.
Schedule a call with Kevin or fill out the form.
Schedule call with Kevin