Goals & Fit
Agree on goals and confirm we’re the right match.
Scope & Plan
Define priorities, setup, and the path forward.
Kickoff
Teams align, tools connect, and execution begins.
// TECH
A revenue system your ARR can rely on
We align marketing, sales, product, and RevOps under one operating model so every signal turns into pipeline, expansion, and renewals you can actually forecast.
// Brands we've teamed up with
Generated digital performance led to improved results year-on-year
Helped Novonesis transform their digital strategy
Generated the highest amount of digitally led pipeline in its history
Closed 3 projects together & held CPA 30-40% below historical data
Created a strong Sales & Service foundation in HubSpot
Secured the most dominant digital position in their category
Increased outbound efficiency with 65%
Decreased cost per qualified lead with 70%
Set world records several times in most people joining a webinar
// Challenges
When growth breaks your GTM system
Signups, trials, and demos may be rising, but net new ARR and expansion lag behind. Teams operate in silos, data is fragmented across product, sales, and marketing systems, and “qualified” means something different in every room. Growth-at-all-costs is over, yet most GTM systems still optimize for leads instead of recurring revenue. Without a shared model or language, investment decisions stay reactive.
// Results
When the system works
Product, marketing, sales, and customer success operate from the same model of the customer. Trials, demos, usage signals, and intent data trigger clear plays, so pipeline quality rises, cycles shorten, and handoffs stop leaking revenue. Expansion and renewals follow a defined rhythm, with leading indicators that everyone can see and act on. Forecasts shift from argument to alignment as ARR becomes more reliable, net revenue retention strengthens, and growth compounds instead of spiking and stalling.
// TESTIMONIALS
What do our clients say?
Created a strong Sales & Service foundation in HubSpot
Profound North supported us in designing and implementing HubSpot from the ground up across Sales and Service.
Tina Taki
Head of Commercial Operations - Impulso
Helped Novonesis transform their digital strategy
"Their ability to bring commercial structure, while still improving creative and campaign execution, has made our marketing efforts more focused and more effective."
Gustav Balschmidt
Digital Campaign Lead - Novonesis
Decreased cost per qualified lead with 70%
"In the first months, we reduced cost per qualified lead by about 70% while scaling volume, and we entered the strongest paid period we’ve had for qualified pipeline and sales."
Jenna Holcombe
Co-founder & Chief Brand Officer - Centra
Generated digital performance led to improved results year-on-year
"Profound North has been instrumental in building our commercial engine from the ground up."
Mette Bertelsen
Head of Group MarCom - Go Nordic Cruiseline
// Process
From first call to kickoff
Simple steps, clear ownership, and momentum from the start.
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// Clarity
FAQs
What to expect across setup, measurement, and accountability.
What’s the difference between our growth architecture approach and a traditional marketing approach?
Traditional marketing focuses on channels and campaigns. Growth architecture focuses on systems. We connect data, tools, and teams so your growth engine compounds - across acquisition, retention, and expansion. When the systems are in place, we fuel the channels to scale smarter and faster.
When does it make sense to work with Profound North?
When your product-market fit is solid and you’re ready to scale sustainably. Whether you’re building go-to-market momentum or an enterprise aligning global teams, we help design the systems that power predictable growth.
How does a collaboration work?
Every collaboration begins with clarity. We analyze your current position, future direction, and the dynamics of your go-to-market motion. With that insight, we architect a tailored growth plan - then align your teams to execute, scale, and sustain results.
How long should a collaboration with Profound North take?
Most partnerships run for 12 months or more. Growth requires iteration - each month builds on the last. Some clients engage us long-term as an embedded partner, while others bring us in for focused projects to accelerate their in-house team.
What is your pricing?
We work on a fixed monthly rate that covers the full scope of expertise, execution, and reporting you need. No hourly fees, no surprise add-ons - just transparent pricing that scales with your goals.
How quickly can we get started working together?
We typically take a few weeks to assemble the right team and build a plan. But if timing is tight, we can often start within a week to keep your momentum moving.
Need help solving your challenges?
Let's have a short conversation to get to know you’re challenges and how we might be able to help.
Schedule a call with Kevin or fill out the form.
Schedule call with Kevin