--- title: "Industries" description: "Tailored growth strategies for SaaS, Industrial, Tech, and Hospitality. Turn trials into revenue, speed up complex cycles, and drive direct bookings." source: "https://www.profoundnorth.com/industries" --- // Brands we've teamed up with Scaled paid ads and built their CRM ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957e319994ece06334d30d_go-nordic-cruiseline_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b830283af6764331f3684_sweco_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8310ece41a819cb2b2e2_danskindustri_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b831fecee2057e46a28ce_minrefusion_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b832de9117045f5701d27_itucation_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8351a5d4ca79a7655afc_nordi-microbes_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b836712aad37a6ffd3ea7_alfa-laval_dark.avif) Transformed their digital strategy ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6995886bbcecf45938d2b2c6_novonesis_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b83af948202ae06e7d065_clc_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b83c740621ea274cdc433_axis_dark.avif) Largest digitally led pipeline ever ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6995895951f100739892e997_treco_dark.avif) Closed 3 projects at 40% lower CPA ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8453cec75e349d04386f_ocp_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b846bb5c5b05c5082a152_minolta_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84830285511522a25493_frugtkurven_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b849b30e980045a0f03b9_good-tape_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84b29596cc0d3be9fb4a_pluto_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84cb04e8bb821c365eee_slidehub_dark.avif) Sales & Service foundation in HubSpot ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84f4a874ec8e9b5daedd_impulso_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b850d54d9b1eb978caff2_freetrailer_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b852af1a88edeb2c91e0e_danads_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6995896c47955bb3702d8125_kanpla_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8587a80e37e3c3e68c35_alice_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85b256e68363a49f832c_reli_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85cb8d22b130079eeb91_vind_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85eb7ed6cd9381c73c15_captivate_dark.avif) Strengthen their digital position in the category ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8609e9117045f570acdd_wired-relations_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8623f1afe407e9cfc98a_blueprint_dark.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b863bb8bee603c68cdb5b_PANDAKTES_dark.avif) Increased outbound efficiency with 65% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6928545c315fff9ad8b18bd9_visma.avif) Decreased cost per qualified lead with 70% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6a27c899d08cb19f96dc3fe8_Centra-dark.svg) Broke the world record several times in largest webinar ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b866ed36436d2205300a1_female_dark.avif) // SaaS ## Predictable pipeline Sharpen ICP, align RevOps, and run demand plays that turn trials and demos into forecastable revenue. We instrument attribution to pipeline, fix handoffs, and report weekly so decisions compound. [Learn more \ Learn more](/industries/professional-services) // 01 ### Win Customers Who Stay Attract and convert ICPs with high retention and expansion potential - not just quick wins. // 02 ### Align the GTM Motion ICPs, messaging, and handoffs drift over time. We unify teams around one clear plan. // 03 ### Make Product the Growth Engine Remove friction, speed up activation, and turn usage into steady expansion. ![Three men in an office meeting, one standing holding a cup, and two sitting with a laptop on the table.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/692963bd082b239691b737d4_Environment2%2016_9.avif) // Industrial ## Make complex buying cycles move faster. Industrial deals move slowly. We modernize ABM, streamline handoffs, and build the operating rhythm that turns complex cycles into predictable revenue. [Learn more \ Learn more](/industries/industrial) // 01 ### Account-Based Alignment Unite sales, marketing, and operations around high-value accounts with shared goals, messaging, and buying-committee maps. // 02 ### Bridge the Digital Gap Give your team the digital skills and hands-on operators needed to run modern ABM, tracking, and content programs. // 03 ### Content Buyers Trust Turn technical knowledge into clear comparison sheets, calculators, guides, and RFQ-driving assets. // 04 ### RFQ Intelligence Reporting shows account engagement, next steps, and deal momentum - not vanity metrics. // Hospitality & Travel ## A system built around lifetime guest value We unite commercial teams, connect fragmented data, and build journey-based marketing that drives more direct bookings, higher-margin stays, and repeat guests. [Learn more \ Learn more](/industries/hospitality-travel) ![Two people sitting and smiling at each other while holding coffee mugs.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/6999564b1e258537688f751c_Environment12%209_16-4.jpg) // 01 ### Guest Lifecycle Revenue Pre-stay, on-property, and post-stay journeys drive upgrades, reviews, repeat visits, and higher total revenue per guest. ![Three young professionals in a meeting, with one woman sitting at a table with a laptop, a man seated talking, and another woman standing and smiling.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/699573ef3ff3de9e8f434f64_Environment4%209_16.avif) // 02 ### Frictionless Direct Booking A faster, cleaner booking path that converts intent into reservations without relying on OTAs or discounts. ![Three young professionals holding laptops, walking and chatting on a city sidewalk.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/6999564df7979eb0978e75b7_Environment12%209_16-1.jpg) // 03 ### Unified Commercial Insights One view of guest behavior, revenue drivers, and channel efficiency helps teams make smarter pricing and marketing decisions. // TECH ## Turn product signals into predictable growth ## We connect product, demand, sales, and CS around one revenue model—so the right signals trigger the right plays and ARR compounds instead of spiking and stalling. [Learn more \ Learn more](/industries/tech) ![Two men sitting in a modern office lounge, one working on a laptop and the other smiling while seated on a green couch.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/699576d89783c0ffa3627c18_Environment12%2016_9.png) // Outcomes ## Proof in the numbers Quick, verifiable signals that we deliver. Some client have experienced results like: Increased monthly revenue by € 500 K Shortened the sales cycle with 21 % Increased sales YoY from same campaign by 117 % // TESTIMONIALS ## What do our clients say? Sales & Service foundation in HubSpot "Profound North supported us in designing and implementing HubSpot from the ground up across Sales and Service." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992cd7e4ea448e65fc7bcc6_Tina%20Taki.avif) Tina Taki Head of Commercial Operations - Impulso ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992ce1bd6a20c7cd1112310_Impulso_Black.avif) Transformed their digital strategy "Their ability to bring commercial structure, while still improving creative and campaign execution, has made our marketing efforts more focused and more effective." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87b3896b33f92351d295_Gustav%20Balschmidt%2C%20Digital%20Campaign%20Lead%20-%20Novonesis.avif) Gustav Balschmidt Digital Campaign Lead - Novonesis ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8383adadd0eab16197aa_novonesis_dark.avif) Decreased cost per qualified lead with 70% "In the first months, we reduced cost per qualified lead by about 70% while scaling volume, and we entered the strongest paid period we’ve had for qualified pipeline and sales." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87c7a2deaedbeac78ecc_Jenna%20Holcombe%2C%20Co-founder%20%26%20Chief%20Brand%20Officer%20-%20Centra.avif) Jenna Holcombe Co-founder & Chief Brand Officer - Centra ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b868c75297155e29c1670_centra_dark.avif) Scaled paid ads and built their CRM "Profound North has been instrumental in building our commercial engine from the ground up." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b885f3168692d423ae7ce_Mette%20Bertelsen%2C%20Head%20of%20Group%20MarCom%20-%20Go%20Nordic%20Cruiseline.avif) Mette Bertelsen Head of Group MarCom - Go Nordic Cruiseline ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957e319994ece06334d30d_go-nordic-cruiseline_dark.avif) // Process ## From first call to kickoff Simple steps, clear ownership, and momentum from the start. 1 2 3 Goals & Fit Agree on goals and confirm we’re the right match. Scope & Plan Define priorities, setup, and the path forward. Kickoff Teams align, tools connect, and execution begins. // Clarity ## FAQs What to expect across setup, measurement, and accountability. What’s the difference between our growth architecture approach and a traditional marketing approach? Traditional marketing focuses on channels and campaigns. Growth architecture focuses on systems. We connect data, tools, and teams so your growth engine compounds - across acquisition, retention, and expansion. When the systems are in place, we fuel the channels to scale smarter and faster. When does it make sense to work with Profound North? When your product-market fit is solid and you’re ready to scale sustainably. Whether you’re building go-to-market momentum or an enterprise aligning global teams, we help design the systems that power predictable growth. How does a collaboration work? Every collaboration begins with clarity. We analyze your current position, future direction, and the dynamics of your go-to-market motion. With that insight, we architect a tailored growth plan - then align your teams to execute, scale, and sustain results. How long should a collaboration with Profound North take? Most partnerships run for 12 months or more. Growth requires iteration - each month builds on the last. Some clients engage us long-term as an embedded partner, while others bring us in for focused projects to accelerate their in-house team. What is your pricing? We work on a fixed monthly rate that covers the full scope of expertise, execution, and reporting you need. No hourly fees, no surprise add-ons - just transparent pricing that scales with your goals. How quickly can we get started working together? We typically take a few weeks to assemble the right team and build a plan. But if timing is tight, we can often start within a week to keep your momentum moving. ## Need help solving your challenges? Let's have a short conversation to get to know you’re challenges and how we might be able to help. Schedule a call with Kevin or fill out the form. [![Smiling man wearing a white shirt and dark blazer, standing indoors near wooden beams.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/692586d9846eec490f8ac4c1_Kevin.avif) \ Schedule call with Kevin](tel:+4528881262) Thank you! Your submission has been received! Oops! Something went wrong while submitting the form.