Goals & Fit
Agree on goals and confirm we’re the right match.
Scope & Plan
Define priorities, setup, and the path forward.
Kickoff
Teams align, tools connect, and execution begins.
// SaaS
Turn trials into forecastable revenue
We align ICP, RevOps, and demand. Trials and demos turn into pipeline you can predict and scale.
// Brands we've teamed up with
Generated digital performance led to improved results year-on-year
Helped Novonesis transform their digital strategy
Generated the highest amount of digitally led pipeline in its history
Closed 3 projects together & held CPA 30-40% below historical data
Created a strong Sales & Service foundation in HubSpot
Secured the most dominant digital position in their category
Increased outbound efficiency with 65%
Decreased cost per qualified lead with 70%
Set world records several times in most people joining a webinar
// Challenges
SaaS reality
When parts work in silos, growth stalls; we reconnect them so revenue becomes predictable again.
ICP drifts and trial quality drops, wasting sales time. Activation isn’t tracked or messaged well, handoffs between MQL/SQL/AE leak, and channel budgets chase clicks without revenue attribution. Content drives traffic but not pipeline, while EU consent/CAPI rules block clean tracking and make reporting unreliable.
// Results
When the system works
We drive qualified pipeline growth by tightening the ICP and improving trial/demo quality. Revenue-attribution guides budget moves, lowering CAC and speeding payback. Clean handoffs, focused messaging, SLAs, and stage hygiene boost trial → demo → opportunity conversion, increase sales velocity, and shorten cycle time. With one dashboard, one cadence, and one source of truth, forecasts get sharper, SQL quality improves, and win rates rise through disciplined opportunity management and stakeholder coverage.
// TESTIMONIALS
What do our clients say?
Created a strong Sales & Service foundation in HubSpot
Profound North supported us in designing and implementing HubSpot from the ground up across Sales and Service.
Tina Taki
Head of Commercial Operations - Impulso
Helped Novonesis transform their digital strategy
"Their ability to bring commercial structure, while still improving creative and campaign execution, has made our marketing efforts more focused and more effective."
Gustav Balschmidt
Digital Campaign Lead - Novonesis
Decreased cost per qualified lead with 70%
"In the first months, we reduced cost per qualified lead by about 70% while scaling volume, and we entered the strongest paid period we’ve had for qualified pipeline and sales."
Jenna Holcombe
Co-founder & Chief Brand Officer - Centra
Generated digital performance led to improved results year-on-year
"Profound North has been instrumental in building our commercial engine from the ground up."
Mette Bertelsen
Head of Group MarCom - Go Nordic Cruiseline
// Process
From first call to kickoff
Simple steps, clear ownership, and momentum from the start.
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// Clarity
FAQs
What to expect across setup, measurement, and accountability.
What’s the difference between our growth architecture approach and a traditional marketing approach?
Traditional marketing focuses on channels and campaigns. Growth architecture focuses on systems. We connect data, tools, and teams so your growth engine compounds - across acquisition, retention, and expansion. When the systems are in place, we fuel the channels to scale smarter and faster.
When does it make sense to work with Profound North?
When your product-market fit is solid and you’re ready to scale sustainably. Whether you’re building go-to-market momentum or an enterprise aligning global teams, we help design the systems that power predictable growth.
How does a collaboration work?
Every collaboration begins with clarity. We analyze your current position, future direction, and the dynamics of your go-to-market motion. With that insight, we architect a tailored growth plan - then align your teams to execute, scale, and sustain results.
How long should a collaboration with Profound North take?
Most partnerships run for 12 months or more. Growth requires iteration - each month builds on the last. Some clients engage us long-term as an embedded partner, while others bring us in for focused projects to accelerate their in-house team.
What is your pricing?
We work on a fixed monthly rate that covers the full scope of expertise, execution, and reporting you need. No hourly fees, no surprise add-ons - just transparent pricing that scales with your goals.
How quickly can we get started working together?
We typically take a few weeks to assemble the right team and build a plan. But if timing is tight, we can often start within a week to keep your momentum moving.
Need help solving your challenges?
Let's have a short conversation to get to know you’re challenges and how we might be able to help.
Schedule a call with Kevin or fill out the form.
Schedule call with Kevin