--- title: "Insights" source: "https://www.profoundnorth.com/insights" --- Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69d4d4545539882e149a6644_Sunrise%20over%20landscaping%20-%20PN%20-%20Insights.jpg) CRM RevOps RevOps RevOps March 1, 2026 ### How to use HubSpot for Revenue Operations: A hands-on guide to aligning data, teams and growth [](/blog-posts/hubspot-for-revenue-operations) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69d4dfb15a80358366ff40b2_Beach%2C%20footprint%2C%20wave%2C%20ocean%20-%20Website%20insights.jpg) CRM RevOps Data Strategy Data February 15, 2026 ### Why a CRM like HubSpot matters and how to use it as a modern data-driven company [](/blog-posts/why-a-crm-like-hubspot-matters) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699968890076cdf62dc31e06_dinushka-gunasekara-dupe.jpg) Paid Search Paid Paid Growth Paid July 31, 2025 ### Practical Guide to Bidding Strategies in Google Ads [](/blog-posts/practical-guide-to-bidding-strategies-in-google-ads) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999674123bab49830b42977_ebony-forsyth-dupe.jpg) Paid Growth Paid Organic Growth Organic July 28, 2025 ### The 30-60-90 framework: How D2C CMOs can hit profit targets faster [](/blog-posts/the-30-60-90-framework-how-d2c-cmos-can-hit-profit-targets-faster) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999675c1df8bf0f98029b5d_heyla-martin-dupe.jpg) Growth Architecture Growth Architecture July 21, 2025 ### Revenue marketing for D2C: Applying the Bowtie Model to ecommerce growth [](/blog-posts/revenue-marketing-for-d2c-applying-the-bowtie-model-to-ecommerce-growth) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699966a4f10d9dff5074fef2_caroline-taborda-dupe.avif) Growth Architecture Growth Architecture July 18, 2025 ### What is Revenue Marketing, and how does it help you connect brand with pipeline? [](/blog-posts/what-is-revenue-marketing-and-how-it-helps-you-connect-brand-with-pipeline) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699966761e25853768904ad0_caroline-taborda-dupe%20%281%29.avif) RevOps RevOps July 15, 2025 ### What is Revenue Operations, and why does it matter for B2B teams? [](/blog-posts/what-is-revenue-operations-revops-and-why-it-matters-for-modern-b2b-teams) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999663ca85b23427ef36244_--dupe%20%281%29.avif) Paid Growth Paid Paid Search Paid July 7, 2025 ### YouTube. Your audience is there. Why is your company not? [](/blog-posts/youtube-your-audience-is-there-why-is-your-company-not) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699967ef1e25853768905c30_julia-alca%CC%81ntara-dupe.jpg) RevOps RevOps February 6, 2025 ### Sales and marketing alignment: Why it’s your biggest growth lever (and how to get it right) [](/blog-posts/sales-and-marketing-alignment-why-its-your-biggest-growth-lever-and-how-to-get-it-right) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69996751482407db703a63db_hala-manadili-dupe.jpg) Paid Growth Paid Paid Social Paid January 6, 2025 ### From audit to pipeline: How to nail B2B marketing on Meta [](/blog-posts/from-audit-to-pipeline-how-to-nail-b2b-marketing-on-meta) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999672d3bd167ed4dceb6e9_christa-niner-dupe.jpg) Growth Architecture Growth Architecture December 3, 2024 ### The Flywheel model. Transform your business strategy [](/blog-posts/the-flywheel-model-transform-your-business-strategy) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69996853f321dabebf38de2f_sarah-tenholte-dupe.jpg) Growth Architecture Growth Architecture RevOps RevOps November 24, 2024 ### A comprehensive list of what B2B metrics to measure for continuous business growth [](/blog-posts/a-comprehensive-list-of-what-b2b-metrics-to-measure-for-continuous-business-growth) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699967f8ba686e416a4c8923_kasie-wilcox-dupe.jpg) Paid Growth Paid Paid Search Paid November 22, 2024 ### Google Ads for B2B companies: How can Google Ads fit into your marketing mix [](/blog-posts/google-ads-for-b2b-companies-how-can-google-ads-fit-into-your-marketing-mix) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699966631df8bf0f980277ce_--dupe.avif) Paid Growth Paid Paid Social Paid October 29, 2024 ### Utilizing Meta Experiments to understand incrementality in your ecommerce [](/blog-posts/utilizing-meta-experiments-to-understand-incrementality-in-your-ecommerce) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999666d228b19546a16ab4b_antonia-%20carter-dupe.jpeg) Paid Growth Paid Paid Search Paid October 23, 2024 ### Why understanding the fundamentals of Google Ads can help your B2C business [](/blog-posts/why-understanding-the-fundamentals-of-google-ads-can-help-your-b2c-business) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699968646736184bd6b4a913_thyra-morton-dupe.jpg) Paid Growth Paid Paid Social Paid Data Strategy Data October 17, 2024 ### Audience penetration: Not the sexiest of metrics, but an important one [](/blog-posts/audience-penetration-not-the-sexiest-of-metrics-but-an-important-one) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699966800283b6b94822c500_caroline-taborda-dupe%20%282%29.avif) Paid Growth Paid Paid Social Paid October 16, 2024 ### Why a strong content strategy is crucial for you as a B2B-company and how to build one [](/blog-posts/why-a-strong-content-strategy-is-crucial-for-you-as-a-b2b-company-and-how-to-build-one) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699966f544b95eb1f4e3f650_celena-riley-dupe.jpg) Growth Architecture Growth Architecture RevOps RevOps October 15, 2024 ### What is an Ideal Customer Profile (ICP), why do you need it, and how do you create one for yourself? [](/blog-posts/what-is-an-ideal-customer-profile-icp-why-do-you-need-it-and-how-do-you-create-one-for-yourself) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69996765f321dabebf38d243_jenitza-alfonseca-dupe.jpg) Growth Architecture Growth Architecture RevOps RevOps October 11, 2024 ### Introduction to marketing finance for ecommerce [](/blog-posts/101-marketing-finance-for-ecommerce) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999673844d1cae7e6dd36e9_dionne-phoenix-dupe.jpg) Paid Growth Paid Paid Social Paid October 1, 2024 ### How to increase digital marketing ads performance through data driven content in 2024 (template included) [](/blog-posts/how-to-increase-performance-through-data-driven-content-in-2024-including-a-template) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699966fef344f8da1876e26f_chanel-greenlaw-dupe.jpg) Paid Growth Paid Paid Search Paid Data Data September 25, 2024 ### Unlocking ecommerce growth with data-driven product segmentation [](/blog-posts/unlocking-ecommerce-growth-with-data-driven-product-segmentation) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699968100dc8577fba56961b_kristyna-novotna-dupe.jpg) Growth Architecture Growth Architecture September 9, 2024 ### Building a memorable brand: How mental availability and CEPs drive B2B growth [](/blog-posts/building-a-memorable-brand-how-mental-availability-and-ceps-drive-b2b-growth) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999680576412ecc7d3ac489_katie-huber-rhoades-dupe.jpg) Growth Architecture Growth Architecture September 6, 2024 ### Building a strong brand: The power of a Promise to the Customer (PTTC) [](/blog-posts/building-a-strong-brand-the-power-of-a-promise-to-the-customer) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999681c5a3301fab047a54d_lada-balakireva-dupe.jpg) Paid Growth Paid Paid Social Paid August 29, 2024 ### A 4 steps process to align sales and marketing from a LinkedIn Ads perspective [](/blog-posts/a-4-steps-process-to-align-sales-and-marketing-from-a-linkedin-ads-perspective) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6999683069a00e67865c9e02_merrick-monroe-dupe.jpg) Paid Growth Paid Paid Social Paid August 26, 2024 ### A guide to LinkedIn Ad auctions: Understanding manual bidding vs. maximum delivery [](/blog-posts/a-guide-to-linkedin-ad-auctions-understanding-manual-bidding-vs-maximum-delivery) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69996824b55c78fc75f2abd2_megan-nixon-dupe.jpg) RevOps RevOps CRM RevOps May 28, 2024 ### 5 automated workflows to get more out of your HubSpot CRM strategy [](/blog-posts/5-automated-workflows-to-get-more-out-of-your-hubspot-crm-strategy) No posts found. ## Need help solving your challenges? 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