// Profound Insights

Insights that move growth rates

Actionable insights on GTM, data, RevOps, media buying, and strategy - designed to help your team cut noise, align efforts, and find the moves that actually shift the growth trajectory.

RevOps

What is Revenue Operations, and why does it matter for B2B teams?

Sales, marketing and customer success all want the same thing. Revenue growth and happy customers. But in most companies, they work in silos. Each team uses its own tools, processes and dashboards. They pass the customer from one department to the next. And the result is usually friction, not flow. Revenue Operations is the fix for that.

Kevin Hjorslev
July 15, 2025
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8
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