--- title: "Our Work" source: "https://www.profoundnorth.com/our-work" --- // cases ## Solutions in Practice Detailed case studies demonstrating execution, risk management, and achieved business goals. ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699960f3e446a661ec4e886e_Environment12%2016_9-8%20%281%29.avif) // Industrial ### Novonesis Helped Novonesis transform their digital strategy ![Gustav Balschmidt](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87b3896b33f92351d295_Gustav%20Balschmidt%2C%20Digital%20Campaign%20Lead%20-%20Novonesis.avif) Gustav Balschmidt Digital Campaign Lead - Novonesis ![Novonesis Logo white](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b837cdf1b619a89ea25d4_novonesis_white.avif) Problem: Paid was sporadic, with weak tracking and CRM linkage. Solution: We made paid always-on, improved tracking, and started CRM/CDP integration. [Read more \ Read more](#) ## Enterprise B2B, always-on paid, stronger tracking and CRM/CDP groundwork for revenue focus. [](#) // 01 ### The challenge Paid activity was mostly sporadic, one-off campaigns, which limited consistency, learning, and scalability. In addition, tracking and data foundations were not strong enough to steer paid toward revenue impact, and the connection between paid, CRM, and customer data needed to be established. // 02 ### What we did Implemented an always-on paid operating model with clear structure for targeting, messaging, creative iteration, and budget governance. Significantly improved tracking and measurement so decisions could be made with greater confidence. In parallel, we initiated and are progressing the integration work between paid, the CRM, and the CDP, laying the groundwork for smarter audience strategies and a clearer link between paid efforts and commercial outcomes. // 03 ### Outcomes Paid is now run as a consistent growth engine rather than isolated campaigns, with stronger tracking to support better decisions and faster iteration. With CRM and CDP integration underway, Novonesis is moving toward a more revenue-focused paid setup with improved audience quality and clearer impact over time. "Their ability to bring commercial structure, while still improving creative and campaign execution, has made our marketing efforts more focused and more effective." ![Gustav Balschmidt](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87b3896b33f92351d295_Gustav%20Balschmidt%2C%20Digital%20Campaign%20Lead%20-%20Novonesis.avif) Gustav Balschmidt Digital Campaign Lead - Novonesis ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957b488482e8e3d084c446_Environment3%2016_9.avif) // Tech ### Impulso Created a strong Sales & Service foundation in HubSpot ![Tina Taki](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992cd7e4ea448e65fc7bcc6_Tina%20Taki.avif) Tina Taki Head of Commercial Operations - Impulso ![Impulso Logo White](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992cdc5afc583155dc4ede1_Impulso_White.avif) Problem: Sales and Service lacked a scalable HubSpot setup. Solution: We implemented HubSpot end-to-end with clear governance. [Read more \ Read more](#) ## Sales and Service alignment, HubSpot implementation from scratch, scalable governance. [](#) // 01 ### The challenge Impulso needed a HubSpot setup that could support Sales and Service with consistent processes, ownership, and reporting, without becoming overly complex in daily operations. // 02 ### What we did Designed and implemented HubSpot from the ground up across Sales and Service. Established pipelines, lifecycle logic, permissions, automation, and reporting standards to ensure the setup was scalable and adopted across teams // 03 ### Outcomes A structured and sophisticated HubSpot foundation is now operational across Sales and Service, improving consistency, visibility, and execution. "Profound North supported us in designing and implementing HubSpot from the ground up across Sales and Service." ![Tina Taki](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992cd7e4ea448e65fc7bcc6_Tina%20Taki.avif) Tina Taki Head of Commercial Operations - Impulso ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69996128f7979eb0978f1a1a_Environment12%2016_9-7%20%281%29.avif) // Hospitality & travel ### Go Nordic Cruiseline Generated digital performance led to improved results year-on-year ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b885f3168692d423ae7ce_Mette%20Bertelsen%2C%20Head%20of%20Group%20MarCom%20-%20Go%20Nordic%20Cruiseline.avif) Mette Bertelsen Head of Group MarCom - Go Nordic Cruiseline ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957e764a65c40f37d5cfad_go-nordic-cruiseline_white.avif) Problem: A new brand needed fast demand and solid measurement. Solution: We scaled paid and built CRM + reporting for revenue visibility. [Read more \ Read more](#) ## New brand launch, paid media at scale, CRM and data foundation for predictable revenue. [](#) // 01 ### The challenge Launching a new brand meant building demand quickly while simultaneously establishing the systems, processes, and data needed to scale. Paid media needed to drive results from the start, but with clear measurement and alignment across marketing and sales. // 02 ### What we did Built and led the paid media program across platforms, including support for an in-house programmatic setup, with a performance-led operating cadence across targeting, creative, and budgeting. In parallel, designed the CRM and lifecycle structure, marketing and sales operations, and reporting foundations to ensure paid performance translated into pipeline and revenue visibility. // 03 ### Outcomes Paid became a consistent growth driver and supported a period of strong commercial performance with improved results year-on-year. At the same time, a scalable CRM, operations, and data foundation is now in place to sustain momentum across teams. "Profound North has been instrumental in building our commercial engine from the ground up." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b885f3168692d423ae7ce_Mette%20Bertelsen%2C%20Head%20of%20Group%20MarCom%20-%20Go%20Nordic%20Cruiseline.avif) Mette Bertelsen Head of Group MarCom - Go Nordic Cruiseline ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957b75b7c8f6328819fa01_Environment2%2016_9.avif) // Tech ### Centra Decreased cost per qualified lead with 70% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87c7a2deaedbeac78ecc_Jenna%20Holcombe%2C%20Co-founder%20%26%20Chief%20Brand%20Officer%20-%20Centra.avif) Jenna Holcombe Co-founder & Chief Brand Officer - Centra ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8682e9117045f570cde4_centra_white.avif) Problem: Paid drove volume, but qualified leads were costly and uneven. Solution: We rebuilt structure, tightened qualification, and enforced testing. [Read more \ Read more](#) ## High-growth commerce platform, global paid acquisition, scale with efficiency. [](#) // 01 ### The challenge Paid channels were generating volume, but qualified demand was expensive and inconsistent. The goal was to reduce cost per qualified lead while increasing the share of pipeline and revenue influenced by paid. // 02 ### What we did Rebuilt paid structure and targeting across channels, tightened conversion paths and qualification logic, and implemented a more disciplined testing cadence around messaging and creative. Introduced clear reporting to separate volume from qualified impact. // 03 ### Outcomes Cost per qualified lead decreased by ~77% in the first months, while qualified pipeline and sales reached the strongest period to date. A clear operating rhythm for paid is now in place and still scaling. "In the first months, we reduced cost per qualified lead by about 70% while scaling volume, and we entered the strongest paid period we’ve had for qualified pipeline and sales." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87c7a2deaedbeac78ecc_Jenna%20Holcombe%2C%20Co-founder%20%26%20Chief%20Brand%20Officer%20-%20Centra.avif) Jenna Holcombe Co-founder & Chief Brand Officer - Centra // Brands we've teamed up with Scaled paid ads and built their CRM ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957e764a65c40f37d5cfad_go-nordic-cruiseline_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b82fd94e5330e57365405_sweco_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b830c4ccbb4b4399335ea_dansindustri_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b831a242b5d6298db87b1_minrefusion_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8329a86d88b909ccd085_itucation_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b834bcf42ff5c1c5de780_nordi-microbes_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8360c9231135866fd997_alfalaval_white.avif) Transformed their digital strategy ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699588675d0e88552784d5f6_novonesis_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b83a9283caa114cf62c1d_clc_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b83c372b4754069d02bfe_axis_white.avif) Largest digitally led pipeline ever ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6995895409e4e699a8c50c7c_treco_white.avif) Closed 3 projects at 40% lower CPA ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b844becb0c63d5a89c7c9_ocp_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84641530f5bf33d34f02_minolta_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b847cef66af36c0896bc1_frugtkurven_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84938160c13279026ff9_goodtape_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84ac112abf90e3135211_pluto_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84c49fecc9c5b03dd204_slidebub_white.avif) Sales & Service foundation in HubSpot ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84eb5d44ce03951ecdea_impulso_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8507c8d46e413e4c420c_freetrailer_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8521a80e37e3c3e678f9_danads_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69958967886e3cce9ce3f997_kanpla_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b857a659c1438d95dbc4f_alice_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85a5d0f85bd706887313_reli_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85c1d36436d22052d0b1_vind_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85e454522e62459dae85_captivate.avif) Strengthen their digital position in the category ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b860125d4b9e35c937ae9_wired-relations_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b861c4921ac9a0282d830_blueprint_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b86340323ae28ad39de80_PANDAKTES_white.avif) Increased outbound efficiency with 65% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6925a1d4bc1302600ed8f595_visma.avif) Decreased cost per qualified lead with 70% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6a27c8913b67dd0f46db4d7d_Centra-white.svg) Broke the world record several times in largest webinar ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8669ff569a00514ec0dc_famale_white.avif) ## Need help solving your challenges? Let's have a short conversation to get to know you’re challenges and how we might be able to help. Schedule a call with Kevin or fill out the form. [![Smiling man wearing a white shirt and dark blazer, standing indoors near wooden beams.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/692586d9846eec490f8ac4c1_Kevin.avif) \ Schedule call with Kevin](tel:+4528881262) Thank you! Your submission has been received! Oops! Something went wrong while submitting the form.