--- title: "Data Services | Tracking, Attribution & Dashboards" description: "Fix tracking and reporting with clean data foundations. Measure consistently, attribute correctly, and build dashboards that drive action." source: "https://www.profoundnorth.com/services/data" --- // Brands we've teamed up with Scaled paid ads and built their CRM ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957e764a65c40f37d5cfad_go-nordic-cruiseline_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b82fd94e5330e57365405_sweco_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b830c4ccbb4b4399335ea_dansindustri_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b831a242b5d6298db87b1_minrefusion_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8329a86d88b909ccd085_itucation_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b834bcf42ff5c1c5de780_nordi-microbes_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8360c9231135866fd997_alfalaval_white.avif) Transformed their digital strategy ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/699588675d0e88552784d5f6_novonesis_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b83a9283caa114cf62c1d_clc_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b83c372b4754069d02bfe_axis_white.avif) Largest digitally led pipeline ever ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6995895409e4e699a8c50c7c_treco_white.avif) Closed 3 projects at 40% lower CPA ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b844becb0c63d5a89c7c9_ocp_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84641530f5bf33d34f02_minolta_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b847cef66af36c0896bc1_frugtkurven_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84938160c13279026ff9_goodtape_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84ac112abf90e3135211_pluto_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84c49fecc9c5b03dd204_slidebub_white.avif) Sales & Service foundation in HubSpot ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b84eb5d44ce03951ecdea_impulso_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8507c8d46e413e4c420c_freetrailer_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8521a80e37e3c3e678f9_danads_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69958967886e3cce9ce3f997_kanpla_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b857a659c1438d95dbc4f_alice_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85a5d0f85bd706887313_reli_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85c1d36436d22052d0b1_vind_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b85e454522e62459dae85_captivate.avif) Strengthen their digital position in the category ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b860125d4b9e35c937ae9_wired-relations_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b861c4921ac9a0282d830_blueprint_white.avif) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b86340323ae28ad39de80_PANDAKTES_white.avif) Increased outbound efficiency with 65% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6925a1d4bc1302600ed8f595_visma.avif) Decreased cost per qualified lead with 70% ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6a27c8913b67dd0f46db4d7d_Centra-white.svg) Broke the world record several times in largest webinar ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8669ff569a00514ec0dc_famale_white.avif) // collect ## Measurement Know what drives growth. Measure consistently, attribute correctly, and act with confidence. [Learn more \ Learn more](#contact) // 01 ### Tracking Ensure every key action is captured once, accurately and consistently, so data foundations stay solid. // 02 ### Attribution Clarity across channels. Standard rules and clean tracking turn attribution from guesswork to confidence. // 03 ### Value Optimization Link conversions to business value so every bid, budget, and dashboard reflects true impact. ![Four business professionals having a discussion around a wooden table with a laptop and a TV screen in the background.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/6995765a941e045e3fa61621_Environment5%2016_9.avif) // insight ## Data Visualization & Utilization ## Data only matters when it’s understood. We build dashboards that translate complexity into clarity-connecting performance, pipeline, and growth so every team can see progress and act fast. It’s time to say goodbye to meaningless static reports. Dashboards become daily tools that drive actions. [Learn more \ Learn more](#contact) ![](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/69296d884cbebc8fef63d861_Data%20Visualization%20%26%20Utilization.svg) // integrity ## Data Strategy & Governance We map how data flows through your systems, define owners and standards, and build the routines that keep it consistent over time. Your roadmap evolves with your tools, ensuring quality, compliance, and confidence in every report. [Learn more \ Learn more](#contact) ![](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/69296f665e29975b8f7df602_Data%20Strategy%20%26%20Governance.svg) // our team ## Experts with public track records We believe expertise should be visible. That’s why our team shares insights, experiments, and results in public - not just behind closed doors. ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931a83a5473f8617ffa9a_686295dcecf6f5b1df7e470d_Axel.avif) ### Axel Schiller Associate Consultant [as@profoundnorth.com](mailto:as@profoundnorth.com) [](#) [Visit LinkedIn](https://www.linkedin.com/in/axelschillerdk/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931a8b317f7d364326cf4_686295d37bd4f7d30247df2f_Emilie.avif) ### Emilie Hjorslev Executive Assistant [eh@profoundnorth.com](mailto:eh@profoundnorth.com) [+45 60 75 24 35](tel:+4560752435) [Visit LinkedIn](https://www.linkedin.com/in/emilie-frank-von-hjorslev-a59186363/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931a95ee5c1991b01dbcf_67f55833bb0eea8c932f257e_Kevin.avif) ### Kevin Hjorslev CEO & Partner [kh@profoundnorth.com](mailto:kh@profoundnorth.com) [+45 28 88 12 62](tel:+4528881262) [Visit LinkedIn](https://www.linkedin.com/in/kevinhjorslev/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931a91fe5daba2553ead6_67f558743c55d4099c7d9b16_Kristoffer.avif) ### Kristoffer Skjærbæk Co-Founder & Advisor [ks@profoundnorth.com](mailto:ks@profoundnorth.com) [+45 22 41 77 97](tel:+4522417797) [Visit LinkedIn](https://www.linkedin.com/in/kristoffer-skj%C3%A6rb%C3%A6k/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931a93968a7d570e78c07_68e94eda1b62b02196fb322c_Linnea.avif) ### Linnea Blom Associate Consultant [lbl@profoundnorth.com](mailto:lbl@profoundnorth.com) [+45 93 95 08 72](tel:+4593950872) [Visit LinkedIn](https://www.linkedin.com/in/linnea-blom/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6aa11ec55c8da6d813a9fdb4_LowRes_1417.jpg) ### Niclas Oldrup Consultant [ngo@profoundnorth.com](mailto:ngo@profoundnorth.com) [93907992](tel:93907992) [Visit LinkedIn](https://www.linkedin.com/in/niclas-oldrup-gottschalk-6751481b9?utm_source=share_via&utm_content=profile&utm_medium=member_ios) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931a9e321dd9f05d1760d_67f55809f76c84aa4267a0b2_H%25C3%25B8jby.avif) ### Nikolai Højby Senior Consultant [nh@profoundnorth.com](mailto:nh@profoundnorth.com) [+45 93 93 75 63](tel:+4593937563) [Visit LinkedIn](https://www.linkedin.com/in/nikolaih%C3%B8jby/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69c3a18348e648609134a47c_1.jpg) ### Patrick Pilov Senior Consultant [ppi@profoundnorth.com](mailto:ppi@profoundnorth.com) [+45 28 91 99 28](tel:+4528919928) [Visit LinkedIn](https://www.linkedin.com/in/patrickpilov/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931aaaf2826991c609004_68e94f5d6762a4d6d960e8fa_Rokas.avif) ### Rokas Ridzevičius Associate Consultant [rri@profoundnorth.com](mailto:rri@profoundnorth.com) [+45 93 93 43 76](tel:+4593934376) [Visit LinkedIn](https://www.linkedin.com/in/rokas-ridzevicius-655651279/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931aa18c5da7073309bb9_67f559ae6c0e7539f27bd375_Ru.avif) ### Rugile Ridzeviciute Consultant [rr@profoundnorth.com](mailto:rr@profoundnorth.com) [+45 93 93 84 53](tel:+4593938453) [Visit LinkedIn](https://www.linkedin.com/in/rugile-ridzeviciute-906aa6209/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931aaf08d3bb7d878d372_686295083fa437d2b3bf334a_Sami.avif) ### Sami Sanullari Senior Consultant [ss@profoundnorth.com](mailto:ss@profoundnorth.com) [+45 93 93 03 43](tel:+4593930343) [Visit LinkedIn](https://www.linkedin.com/in/sami-sanullari-91217116b/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69c3a12c97fc5a9048d64fcf_2.jpg) ### Samuel Bareket Associate Consultant [sba@profoundnorth.com](mailto:sba@profoundnorth.com) [+45 93 98 32 92](tel:+4593983292) [Visit LinkedIn](https://www.linkedin.com/in/samuel-bareket-18007b304/) ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/693931aa4b39bbadb3316937_6862957f657cf392af43c27e_Tim.avif) ### Tim Nielsen COO [tn@profoundnorth.com](mailto:tn@profoundnorth.com) [+45 93 90 11 53](tel:+4593901153) [Visit LinkedIn](https://www.linkedin.com/in/tim-s-nielsen/) // TESTIMONIALS ## What do our clients say? Sales & Service foundation in HubSpot "Profound North supported us in designing and implementing HubSpot from the ground up across Sales and Service." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992cd7e4ea448e65fc7bcc6_Tina%20Taki.avif) Tina Taki Head of Commercial Operations - Impulso ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/6992ce1bd6a20c7cd1112310_Impulso_Black.avif) Transformed their digital strategy "Their ability to bring commercial structure, while still improving creative and campaign execution, has made our marketing efforts more focused and more effective." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87b3896b33f92351d295_Gustav%20Balschmidt%2C%20Digital%20Campaign%20Lead%20-%20Novonesis.avif) Gustav Balschmidt Digital Campaign Lead - Novonesis ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b8383adadd0eab16197aa_novonesis_dark.avif) Decreased cost per qualified lead with 70% "In the first months, we reduced cost per qualified lead by about 70% while scaling volume, and we entered the strongest paid period we’ve had for qualified pipeline and sales." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b87c7a2deaedbeac78ecc_Jenna%20Holcombe%2C%20Co-founder%20%26%20Chief%20Brand%20Officer%20-%20Centra.avif) Jenna Holcombe Co-founder & Chief Brand Officer - Centra ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b868c75297155e29c1670_centra_dark.avif) Scaled paid ads and built their CRM "Profound North has been instrumental in building our commercial engine from the ground up." ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/698b885f3168692d423ae7ce_Mette%20Bertelsen%2C%20Head%20of%20Group%20MarCom%20-%20Go%20Nordic%20Cruiseline.avif) Mette Bertelsen Head of Group MarCom - Go Nordic Cruiseline ![](https://cdn.prod.website-files.com/6925a15f0e6df9a906f20226/69957e319994ece06334d30d_go-nordic-cruiseline_dark.avif) // Clarity ## FAQs What to expect across setup, measurement, and accountability. What’s the difference between our growth architecture approach and a traditional marketing approach? Traditional marketing focuses on channels and campaigns. Growth architecture focuses on systems. We connect data, tools, and teams so your growth engine compounds - across acquisition, retention, and expansion. When the systems are in place, we fuel the channels to scale smarter and faster. When does it make sense to work with Profound North? When your product-market fit is solid and you’re ready to scale sustainably. Whether you’re building go-to-market momentum or an enterprise aligning global teams, we help design the systems that power predictable growth. How does a collaboration work? Every collaboration begins with clarity. We analyze your current position, future direction, and the dynamics of your go-to-market motion. With that insight, we architect a tailored growth plan - then align your teams to execute, scale, and sustain results. How long should a collaboration with Profound North take? Most partnerships run for 12 months or more. Growth requires iteration - each month builds on the last. Some clients engage us long-term as an embedded partner, while others bring us in for focused projects to accelerate their in-house team. What is your pricing? We work on a fixed monthly rate that covers the full scope of expertise, execution, and reporting you need. No hourly fees, no surprise add-ons - just transparent pricing that scales with your goals. How quickly can we get started working together? We typically take a few weeks to assemble the right team and build a plan. But if timing is tight, we can often start within a week to keep your momentum moving. ## Need help solving your challenges? Let's have a short conversation to get to know you’re challenges and how we might be able to help. Schedule a call with Kevin or fill out the form. [![Smiling man wearing a white shirt and dark blazer, standing indoors near wooden beams.](https://cdn.prod.website-files.com/691c65ce331f070e1b833736/692586d9846eec490f8ac4c1_Kevin.avif) \ Schedule call with Kevin](tel:+4528881262) Thank you! Your submission has been received! Oops! Something went wrong while submitting the form.